What does Prodigy Commerce Do?

We provide WordPress Developers with an eCommerce platform that leverages the benefits of the WordPress CMS and eases the pain points that come from self-hosted eCommerce solutions like WooCommerce. Prodigy is free at any scale, not freemium, and satisfies a majority of use cases.

Why does Prodigy Commerce focus exclusively on WordPress?

Because 40% of all websites run on WordPress. Store Owners love using it for blogging and content creation and WordPress Developers love using it to develop/design storefronts.

Why is Prodigy Commerce even necessary when 95% of WordPress eCommerce stores are built with WooCommerce?

The main reasons are because Prodigy is free at any scale, not freemium, for both WordPress Developers and Store Owners, our platform is more secure and runs faster, and Store Owners find the logic and navigation of our Administrative Dashboard to be exceptionally intuitive, which makes the daily management of their stores more pleasant and more efficient.

If Prodigy is free at any scale for WordPress Developers and Store Owners, how do you make money?

We make money through partnerships with the payment processors on our platform, just like Shopify does with Store Owners who use Shopify Payments. Prodigy, however, does not charge a subscription; it really is free. For high-volume stores, we can negotiate lower rates and match the rates of any other payment processor. We are perfectly aligned with a Store Owner’s primary goal, generating sales.

Why are stores built on Prodigy’s platform more secure than stores built with WooCommerce?

Because Prodigy doesn’t require any additional plugins, add-ons, or extensions, all of which create points-of-vulnerability. In addition, we provide an SSL certificate, and the checkout process is PCI-compliant.

Why do stores built on Prodigy’s platform run faster than stores built with WooCommerce?

Because Prodigy’s eCommerce functionality is tightly integrated into the platform and is hosted on AWS. Site speed benefits SEO, sales funnel conversion, and brand reputation.

Which integration partners have you worked with to build Prodigy’s platform?

ShipEngine, TaxJar, MaxMind minFraud, Google Analytics, Facebook Pixel, and a handful of payment processors. Our platform also includes natively-developed abandoned cart recovery tools. We are never going to be the platform that integrates a dozen vendors that all do the same thing, because frankly, there are never that many that meet our definition of excellence.

Does Prodigy Commerce also compete with Shopify?

Indirectly, yes, but Shopify is a DIY store builder / website-in-a-box. Prodigy enables WordPress Developers to compete with Shopify since Prodigy is also a hosted solution but with a unique business model (free). In fact, we pay WordPress Developers who use our platform to build stores for their clients.

How much can a WordPress Developer earn from building stores on Prodigy’s platform?

For new stores, the maximum payout is $2,400 and for new stores migrated from another platform, the maximum payout is $3,600. New stores earn WordPress Developers $150 upon store activation with the possibility of additional payments of $500, $750, and $1,000 if the store generates $100,000, $250,000, and $500,000 of Gross Transaction Volume (gross sales) at any time during the life of the store. All four incentive payments are increased by 50% for new stores migrated from another platform. To qualify for any incentive payments, the store must be activated on or before December 31, 2021.

Does Prodigy Commerce use or sell Store Owner or their customer’s data in any way?


Does Prodigy Commerce compete with WordPress Developers?

No, we provide software, not services. The only way to build a store on Prodigy’s platform is with our WordPress plugin; we do not have a DIY portal. We only interact with Store Owners to help them set up their merchant accounts and answer any questions they may have about the running of their day-to-day operations on our platform. If a Store Owner asks us about website development work, we refer them back to you.

Do WordPress Developers have an ongoing role after a store is up-and-running on Prodigy?

Yes, the WordPress CMS needs to be hosted, maintained, and updated just like any website. In addition, as we add more features and functionality to our platform, Store Owners may need assistance with activation, setup, and implementation.

If a Store Owner wants to migrate from Prodigy to a different platform in the future, will they be able to get their data?

Yes, a Store Owner’s data is their property. If they want to migrate to a different platform, we will export all of their content free-of-charge.

Can I use my favorite WordPress theme with Prodigy?

Prodigy is compatible with a wide variety of WordPress themes, but you may need to do some styling to make it fit perfectly. As a starting point, we recommend you choose a cross-browser compatible WordPress eCommerce theme since the theme options included will better match what an online store requires.

Since checkout occurs on the Prodigy platform, can I customize it to match the website’s design?

Yes, you have full control over the look-and-feel so that your Store Owner clients’ customers have a seamless shopping experience from start to finish. Our platform is entirely merchant-branded as soon as you upload a store logo. We always prioritize the Store Owner’s brand over our own.

What customer support channels does Prodigy Commerce provide for WordPress Developers and Store Owners?

We are the opposite of WooCommerce. We provide free phone, email, and online chat support from California. You will never find us hiding behind a support forum and pretending that is customer service. In addition, extensive documentation is available in our Help Center.

Does Prodigy Commerce allow WordPress Developers to have their own accounts on the platform?

Yes, you can create a free account and an unlimited number of stores and manage them all in one place. You can work on stores in test mode and then seamlessly transfer ownership to your Store Owner clients when they are ready.

How would I get started?

You can create a free account and launch a demo store to see how Prodigy Commerce can benefit you and your Store Owner clients. If you have any questions, please contact us via whichever channel you find most convenient.