We partner with the payment processors integrated into our platform and they share a portion of their revenue with us.
For high-volume stores, we help store owners negotiate lower rates and fees.
We ensure that store owners form direct relationships with actual payment processors—instead of going through payment facilitators like Stripe, PayPal, or Square. Benefits include:
| Cost Category |  |
 |
 |
|---|---|---|---|
| Monthly Subscription | $0. | $0. | $29, $79, or $299. |
| Hosting |
$0 for Prodigy – hosted on Amazon Web Services (AWS). WordPress is self-hosted. 
not free, but minimal since the product catalog is maintained on Prodigy and checkout and order management are handled on Prodigy
|
Self-hosted. From around $3 to $100 per month. | $0, included with subscription. |
| Transaction Rate and Fee | 2.9% + $0.30 (lower for high-volume stores). Ensured of a direct relationship with an actual payment processor. |
2.9% + $0.30 (could include monthly and/or international fees depending on the processor chosen).
WooCommerce Payments is simply a white-labeled version of Stripe
|
2.9% + $0.30 (+2.0%, 1.0%, or 0.5% if Shopify Payments is not used. Lower base rate and fee for high-volume stores).
Shopify Payments is simply a white-labeled version of Stripe
|
| Domain | Starting around $10 per year. | Starting around $10 per year. | Starting around $10 per year. |
| Theme | $0 to $250 one-time payment for a WordPress theme. | $0 to $250 one-time payment for a WordPress theme. | $0 to $320 one-time payment for a Shopify theme. |
| Add-ons | $0. | $500 to $2,500 per year for plugins, extensions, and third-party services. | $500 to $5,000 per year for apps and third-party services. |
We provide the WordPress Community with an eCommerce solution that brings together the benefits of the WordPress content management system and a hosted eCommerce platform, akin to Shopify. Over the last four years, our team of 10 engineers developed the platform and an open-source plugin that connects it to WordPress.
Because store owner’s expectations have shifted radically in recent years. They’re demanding stores that run on modern technology and can be managed efficiently at a total cost of ownership that’s reasonable. Our platform is built on Ruby on Rails with React and connects to WordPress with one open-source plugin. It’s beautifully designed, intuitive to work with, and free at any scale.
Yes. All of the data is either stored on our AWS-hosted platform or tokenized. No third-party plugins or extensions are needed, which create points-of-vulnerability. Our checkout is protected with an SSL/TLS certificate and PCI-compliant. Since we chose our integration partners carefully and then tightly engineered them into our platform, there’s no bloat, which means stores run fast, benefiting SEO, sales funnel conversion, and brand reputation.
Indirectly, yes, but Shopify is a DIY store builder / website-in-a-box solution. We enable the WordPress Community of developers, designers, and agencies to compete with Shopify since Prodigy is also a hosted solution but with a unique business model (free at any scale).
No.
Yes, you have full control over the look-and-feel so that your clients’ customers have a seamless shopping experience from start to finish. Our platform is entirely merchant-branded as soon as you upload a store logo. We always prioritize the store owner’s brand over our own.
We’re the opposite of WooCommerce. We provide free phone, email, and online chat support from California. You’ll never find us hiding behind a support forum and pretending that’s customer service. In addition, extensive documentation and user guides are available in our Help Center.
